Hello!
I’m a Global Design Lead in TikTok’s Global Brand Studio with a passion for brand building.
I have 15+ years experience across Marketing, Advertising, Tech, Media, Design, and Production, from start-ups to tech giants. The main hats I wear are: Design Director, Creative Director, Art Director, Creative Strategist and Brand Strategist, but I’m also freakishly organized and detail-oriented, and have strong Ops-leaning/Producer tendencies ;)
My new website is currently under construction. For a peek at my recent work, please say hello.
Prior to joining TikTok, I worked at each of these incredible companies.
A few past highlights:
Birchbox Visual Identity campaign redesign
agency: Siegel+Gale
objective: reach beyond the loyal Birchbox customer and connect with a younger audience to stay on top.
approach: demonstrate the beauty of an “imperfect polish” and develop a system of graphic elements in the spirit of smudges, doodles and outtakes to capture this feeling.
CD: Kate Hilliard, DD: Jonathan Field
original sketches:
a few favorites from the final work:
Android “NotToScale” campaign design
client: Google
agency: Droga5
objective: bring to life the complete Android user experience in a human-centered and product-focused way.
approach: recreate every individual UI element in order to reconfigure them as playfully descriptive hero visuals.
ECD: Jerry Hoak, AD: Sean Park
Introducing Pixel campaign guidelines
client: Google
agency: Droga5
objective: create a prescriptive set of guidelines to ensure visual consistency across any type of layout in a flexible format for global use.
approach: build an easy-to-follow visual system that defines spacing, size, placement, and scale, all built off the brand ‘G.’
SheReports editorial design
client: Lifetime / A+E network
agency: Sunshine
objective: design a monthly, womxn-centered publication for the advertising and marketing community.
approach: balance editorial and lifesytle photography with bold typography, significant callouts, and negative space.
Lane Health brand book design
client: Lane Health
objective: build a comprehensive brand book for Lane Health’s new strategic positioning & create a toolkit enabling the brand to continue evolving.
approach: leverage existing assets and style with a fresh new approach and create functional design system & asset library for all future marketing deliverables.
Book Club hand Lettering & album design
client: Book Club (the band)
objective: create a uniquely custom design that captures the vibe of the music, nods to a track from the album, and stands out from everything else on the shelf.
approach: ditch the computer and hand craft every element of the album with only a pencil and an eraser (…until it’s time to vectorize).
Getty Images + iStock Photo campaign design
client: Getty Images
agency: Motive
objective: feature the distinct and prestigious type of photography you’ll find within each stock resource.
approach: highlight the passion and perspective of the high-end photographers contributing to the stock libraries, and the relationship they have to each photo.
CD: Amee Shah
